Michael Cobb, Art DirectorPeter Louison, Creative Director
Ever noticed that some of our favorite qualities found in man’s best friend are also qualities seen in the best fund managers? For starters, the best in our business have a great ability to catch the scent of an opportunity and will tenaciously pursue its source. They’re also hard-working, and practically tireless—and anybody that’s ever worn their arm out throwing a tennis ball sees the corollary here. Both great fund managers and great dogs are vigilant guardians of their clients and owners.
Best of all, both are loyal; whether to their masters, their clients or to the best principles of good fund management. With all those commonalities, you’d think they’d place equally in the world’s affections, but that’s not the case. Everyone LOVES dogs. But fund managers? They’re not really even on the radar. So let’s change that. Let’s portray our fund managers as the plucky, loyal and true heroes we know they are. - Peter Louison