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Enrollment doesn't start and stop with sign up
Through research and iteration our teams learned that users need recommendations on where to start and how to acheive goals. Users expect simple automation - content like logos and imagery that are shared between campaign type. We lovingly called the concept "Seeing is Believing" and it ran like wildfire across the organization - if we could use a customers' own content within various campaigns they would be more likely to explore other features that the product offered, but if we coupled this with goals and generate a schedule of multiple campaigns? Conversion, feature adoption, retention.Results? 22% take-rate for recommendations with user-content versus our control of 1.6%