About Michael Cobb

Present

Perch Energy – Director of UX/Product Design Boston MA, 2022–present
Strategizing with C-Suite on product innovation, and product market fit. Leading and evangelizing user-research from user interviews and usability studies and sharing across the organization how our users feel about the product. Created a design system and iteratively design the full platform for consumer, business and client across mobile to desktop. Bringing mentorship, company wide design thinking, ux best practices, and manage design for a small startup product team. Leading brand design across product and marketing.

Past

Constant Contact – Principal UX/Product Designer Waltham MA, 2019–2022
Designed the experience for the new to the franchise user from onboarding through first design experience and into next steps recommendations based on goals. Improved onboarding by 65%, helped teams by facilitating design thinking, and worked with senior leadership on ways for teams to work more collaboratively. Worked to uncover strategic opportunities such as paygates, IA, and pulling in user content.
Massachusetts College of Art – Adjunct Professor Boston MA, 2016–2022
Created a curriculum for Interactive Design Projects - which give students an undertanding of the product design process. We start with Research, observation, and competitive analysis, develop a hypothesis and ideate through protoyping. We start with paper prototypes and finish with on-screen interactive experiences.
Care.com – Principal UX/Product Designer Waltham MA, 2017–2019
Principal designer for the Pattern Library across the site, maintaining the roadmap for the team. Principal designer within the B2B Tribe, driving innovation and vision through prototyping new and exciting experiences for growth opportunities. Manage two top-quality, talented product designers in researching and building easy and effective experiences on multiple platforms
Vistaprint – Associate Creative Director Lexington MA, 2016–2017
Creative Director for the strategic flagship Business Card experience. Product Owner for developing the UI Library into a design system and fostering a Vistaprint-wide design community.
Vistaprint – Web Art Director Lexington MA, 2013–2016
Influence agile thinking and contribute to the development of several Scrum teams within the organization. Art Director for the strategic rebrand experience. Produced the company’s first user interface pattern library, ensuring consistency and saving countless hours on wireframes, mockups, and developer time. Spearheaded responsive design. UX/UI Art director on the Innovation team, prototyping and testing the latest and greatest ideas.
Fidelity Investments – UX Designer Boston MA, 2013
Design for Active Trader Pro, a multi-platform advanced trading application. Mobile and website design.
SapientNitro – Senior Designer Boston MA, 2012–2013
Art Director for Staples mobile redesign and 2013 Back to School creative pitch. Lead designer for the Great Courses responsive website redesign and LensCrafters instore customer and associate tablet. other clients include: Carrier, Dunkin’ Donuts, and the Hartford Funds.
Neal Advertising – Interactive Designer Danvers MA, 2011– 2012