I'm currently a Director of Design at Perch Energy bringing mentorship, evangelizing company wide design thinking and UX best practices. I strategize on product innovation, market fit and work collaberatively to create a consistent experience across the full platform for consumer, business and client.
To maintain a seamless experience across diverse regions, we embrace team-wide design thinking, AI-driven optimizations, and a flexible modular design. This adaptability allowed us to scale efficiently across 21 new markets and grow the business 261% over the last two years.
We lovingly called the concept "Seeing is Believing" and it ran like wildfire across the organization. Results? 22% take-rate for recommendations with user-generated content versus the control at 1.6%
Building a design ecosystem that is shared across App, Mobile Web and Desktop. Evangelized and lead the design team in writing and developing guidelines for a responsive design system.
Bring it to Life. Exploring Search, Global Navigation and the flexibility to change a product without losing designed content.
Noteworthy agency and freelance work. This is great work. I've been fortunate to work with great brands and learn from some of the best in the industry. I've been a part of Lenscrafters "see how you look" innovation to Staples's "Print and pick up" technology. I love agency life!
"Mike has initiated an ideation culture at Perch. This included a robust user testing capability that is best in class, high quality and iterative."
— Ali Abbasi, Perch Energy
"Mike created a simple, elegant universal design system that was adapted across mobile and web experiences and span both our consumer and B2B businesses."
— Todd Griffith, Care.com
"Mike is always willing to do whatever it takes to get the job done perfectly."
— Scott Gieske, Sapient Nitro