The Great Courses Rebrand, Responsive Website, and Video Player
Michael Cobb, Sr. Designer Derek Luciani, Sr. Designer Keith Vejvoda, ACD Phillip Golub, ACD/UX Linda Mateos, Manager, UX Misha Vela, UX Designer Dawn Brovasso, Manager, Content Strategy Robert Hall, VP, Marketing Strategy
The Great Courses needed to define their brand. They needed a video player that could be accessed on their website through membership and they needed it on all devices. In order to do so, we gave them essential brand guidelines and strategy to utilize across digital channels. We also took a look at their tone of voice to create a sense of curiosity and enrichment. And we not only pushed the brand to be engaging and approachable, but we also gave them the design to match it.