We were tasked to explore how Vistaprint customers return to the site. Based on customer interviews, analytics and research we challenged ourselves to delight and inspire our customer experience by reinventing the entire site. We started by creating prototype flows for a user persona, lovingly called Jess, and her returning experience. We worked through the entire customer journey, taking note of stops, restarts, opportunities and pain-points throughout. We also concluded that like Jess, many customers would return to either pick up where they left off, engage with the site as a hub for all of their designs and assets, or simply find where their ordered products were in the shipping process. These discoveries lead to some amazing opportunities both from a user experience point of view but also from an internal simplicity, speed and agile approach to component design moving forward.