Design
Vistaprint
Portfolio
We challenged ourselves to delight and inspire our customers. We started by creating flows for a user persona, lovingly called Jess, and her returning experience. Based on both research and analytics we then worked through the entire customer journey, taking note of stops, restarts, opportunities and pain-points throughout. We also concluded that like Jess, many customers would return to either pick up where they left off, engage with the site as a hub for all of their designs and assets, or simply find where their ordered products were in the shipping process.
Bring it to life
As navigating and choosing the right product at the right time is so essential, the team was placed into an incubation innovation team to explored Search, Global Navigation and components that are shared across pages to help customers find the right product for their needs. We found out fairly quickly that customers want to start designing but also want the flexibility to change their product or design at any point within the experience.
The solution? Allow customers to move forward in the design process, enter a studio-like experience and still be able to change the attributes that make up their product or even the product itself without having to start over or redesign what they started.
