A global life science and clinical research company supplying analytical instruments, clinical development solutions, and specialty diagnostics to the pharmaceutical and biotechnology sectors needed to rethink how its sales and engineering teams configure complex systems for clients.
As a fractional UX design strategist, I led the design of an AI-powered configurator: a real-time tool for searching components and assemblies, and building shared workspaces where sales teams and clients can collaborate live.
The current workflow is
Enable instantaneous, real-time configuration. When a sales rep swaps a component, the system immediately rebuilds and validates the schematic with no lag, no back-and-forth.
A B2B SaaS configuration tool built like a LEGO set for biopharma that allows users to assemble and modify complex systems, including tubes, bags, and filters, live during client meetings.