Design
Agency & Freelance
Portfolio
Agency
This is work stemming from my early career at Sapient Nitro and Connover Tuttle Pace. Both are creative advertising and strategy agencies within Boston.
My contribution
- LensCrafters — In-store tablet app design helping associates collect customer information during in-store browsing
- The Great Courses — Rebrand including a new responsive video player and refreshed tone of voice to create curiosity and enrichment
- Red Sox Campaign — A rallying cry that could show the intensity of the team and be a call to arms for the Nation
- New Balance — Email blast and social campaign designs
LensCrafters in-store app
What is the best way to keep customers engaged or give the power to an associate to answer any question within your store? A tablet. I collaborated closely with engineers to design and develop an app aimed at helping store employees efficiently collect customer information during in-store browsing.
The Great Courses
The Great Courses were looking to us to rebrand. We delivered a new responsive video player. We also took a look at their tone of voice to create a sense of curiosity and enrichment. And we not only pushed the brand to be engaging and approachable, but we also gave them the design to match it.
Redsox Campaign
The Red Sox didn't want a campaign. They wanted a rallying cry that could show the intensity of the team, and be a call to arms for the Nation. Results? Goosebumps.
Get in Touch
Let's make
something great.
I'm available for fractional and full-time product design leadership. If you're building something that demands both strategic thinking and refined craft, let's talk.