HealthCentral engagement is declining, especially among younger patients who avoid long-form content but still need support. Drops is a short-form video-sharing app co-signed and curated by those living with chronic, serious, and rare conditions — as well as those who treat them. As a fractional UX design strategist, I led research, discovery, and end-to-end interface design for both iOS and Android.

I led research and discovery for navigation, built an accessible brand design system, and delivered end-to-end registered and guest flows across multiple marketing entry points.

Designed video consumption, engagement experiences (comments, likes, saves, etc.), and key product flows including profile, creator academy, collections, search, settings, and inbox.